Category: Portfolio


  • Behind the Desk with Inkwell Championship Wrestling: Merging Media Strategy with Fandom

    Behind the Desk with Inkwell Championship Wrestling: Merging Media Strategy with Fandom By Jarrod Simpson For those who have followed my career, you know that my work typically lives behind the camera or in the strategic planning of digital media campaigns. I’ve spent years focusing on the architecture of content—building platforms, refining messaging, and helping…

  • From Chat Jokes to Cash: Designing a Merch Empire for Pro-Wrestling Streamers

    From Chat Jokes to Cash: Designing a Merch Empire for Pro-Wrestling Streamers In the high-energy world of live streaming, the most valuable asset isn’t just content—it’s community. For No Dirtsheets, a popular online pro-wrestling publication and streamer, their community had evolved into a vibrant hub of inside jokes and shared passion during their weekly watch-alongs. The…