Role: Founding Designer & Merchandise Partner
Where It Started
Bodyslam.shop grew directly out of the work I was already doing with No Dirt Sheets. What began as merch for one creator’s brand turned into something bigger: a standalone shop built to service merch not just for Leo, but eventually for other creators and independent wrestlers too.
The Designs
Most of what’s in the shop, I designed myself. A lot of it started as inside jokes — things that came directly out of the livestream chat during watch-alongs, the kind of moments only the community would recognize. From there, I worked the Bodyslam name and logo into a broader lineup: spoof designs that riff on popular wrestling merch and streetwear aesthetics, giving the shop a look that feels familiar to the culture it’s built for, while still being distinctly its own.
The Rebrand, With a Purpose
The shift to the Bodyslam name wasn’t just cosmetic — it was strategic. Rebranding gave the shop room to grow beyond a single creator’s merch table into something more like an open platform: a place where other creators, and potentially wrestlers themselves, could have their merch produced and distributed under one roof.
The Platform Behind It
For the storefront itself, we went with Fourth Wall. It integrates directly with YouTube, which matters a lot for a creator-first shop — no upfront costs to get started, and a much shorter path from “someone watching a stream” to “someone buying merch.”
The Takeaway
Bodyslam.shop is proof that a merch store doesn’t have to start with a warehouse and a budget — it can start with a running joke in a livestream chat and a clear idea of who you’re building for. Keeping design, brand, and platform choices all pointed at the same audience is what turned it into something that could scale past one creator.
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